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Actress Vicky McClure and her husband Jonny Owen have created a unique club night experience called the day-time nightclub. This concept allows people to enjoy a night out without staying out too late. The club opens during the day but closes early, allowing attendees to grab a kebab, catch the last train, and be home in time for some Saturday night television. The idea behind this concept is to ensure that people are fresh and ready to take their kids to their clubs the next morning. Instead of dancing the night away, as you would in a regular nightclub, Day Fever allows you to dance the afternoon away. Jonny, who is a filmmaker, described it as a nightclub in the afternoon for people of a certain age. The target audience is people over 30, and the club encourages attendees to dress smartly, just as they used to when they went clubbing at night. Vicky, a Bafta-winning actress, emphasized the power of music in creating memories and shared her excitement about dancing with friends on a dance floor. The DJs at Day Fever include Vicky, Jonny, and their daughter Katie Owen, who is a Radio 1 presenter. Their first experiment with a day-time disco in Sheffield was a huge success, and they quickly sold out all the tickets. Due to the overwhelming response, they have confirmed events in London, Nottingham, and south Wales, with plans to expand to other towns and cities in the UK. Vicky and Jonny want to ensure that their disco is accessible to everyone and are mindful of setting affordable ticket prices. The experience also includes a nostalgia fix on the big screens, showcasing clips from old-school TV shows, films, and retro television advertisements. The couple aims to prove that people still enjoy dancing and partying, even if it happens a bit earlier than in traditional nightclubs. The daytime disco has already gained popularity, with several upcoming events already sold out. Vicky humorously compared the experience to going to the gym, as attendees are constantly on their feet and moving.