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Luke Littler may not have won the top prize at the PDC World Darts Championship, but his impressive performance has earned him a life-changing amount of money. The 16-year-old, known as "Luke The Nuke," managed to reach the final and pocket £200,000, a huge increase from his previous earnings of £2,500 with the PDC. Experts believe that Littler has the potential to earn even more in the future through sponsorship deals and endorsements. Although darts may not offer the same level of earnings as sports like golf or tennis, Littler's success and growing social media following make him an attractive prospect for brands looking to advertise their products. Nigel Currie, a sponsorship and marketing consultant, suggests that Littler's social media presence will play a significant role in securing big sponsorship deals. Littler's popularity extends beyond his sport, as he has become a sensation on social media, with over 679,000 followers on Instagram. His age and likable personality also make him an appealing figure for endorsements. Mr Currie believes that with the right guidance, Littler could become a positive role model and help widen the appeal of darts globally. The consultant draws comparisons between Littler and tennis player Emma Raducanu, who won the US Open in 2021. Littler's young age and victories against experienced players make him a unique and captivating figure in darts. Although he is currently too young for major gambling sponsorships, his routine and preparation for matches, which he openly discusses, could attract interest from fast food companies or other brands targeting the teenage market. Sports marketing consultant Tim Crow believes Littler will be highly sought after by advertising agencies. His off-the-cuff and relatable nature sets him apart from other media-trained athletes. While Littler's success has opened the door to numerous opportunities, consistency in winning titles will be crucial for building a long-term career. Littler's achievements will also attract attention from TV producers, who see him as the ideal candidate for reality shows such as I'm A Celebrity... Get Me Out of Here! and Strictly Come Dancing. These programs offer significant financial rewards, and contestants often benefit from future sponsorship deals. Emma Bullimore, an entertainment journalist, believes that Littler's relatability and underdog status will make him appealing to TV bosses and audiences alike. In conclusion, Luke Littler's exceptional performance at the PDC World Darts Championship has not only earned him a substantial amount of money but also opened up opportunities for sponsorships, TV appearances, and endorsements. His youth, talent, and engaging personality make him a valuable asset for brands and entertainment platforms.