The search for momentum in the fourth TV debate intensifies for Trump's opponents

The upcoming fourth Republican presidential debate presents a challenge for the remaining candidates as Donald Trump, the clear front-runner, will not be participating. These debates have experienced a decline in viewership compared to previous years, and with Trump absent, it raises the question of whether the candidates will even make an impact without an audience. Previous debates this year received steadily declining viewership, with the first debate in 2021 having 12.8 million viewers, and the third debate only garnering 7.5 million viewers. In comparison, the first Republican debate in 2015, where Trump clashed with Megyn Kelly, received a record-breaking 24 million viewers. Despite the potential for lively exchanges between the remaining candidates (Ron DeSantis, Nikki Haley, Vivek Ramaswamy, and Chris Christie), the fourth debate is not expected to attract high ratings. It is being aired on NewsNation, a relatively small cable channel, and will also be simulcast on the CW network. However, George Washington political science professor Todd Belt believes that the media coverage and subsequent spin of the debate are more important than the live broadcast's viewership. Candidates need the exposure and attention gained from debates to secure campaign funding, volunteers, and endorsements. Additionally, a smaller debate stage offers opportunities for the candidates to make their cases to voters. While the debate may not reach a wide audience, the candidates stand to gain or lose a lot from the event. The article also highlights the challenges faced by each of the four remaining candidates. Ron DeSantis has experienced a decline in his campaign's momentum and recently faced staff upheaval. Nikki Haley, although trailing behind Trump in most states, has gained support from anti-Trump conservative donors and has been sharpening her criticism of the former president. Vivek Ramaswamy's campaign has struggled after an initial polling bump, and Chris Christie's presence in the race is seen by some as detrimental to the anti-Trump cause. The article suggests that this debate may be Christie's opportunity to make a case for his continued participation in the race.