'Travelers are reevaluating their connection with the planet'

Silvia Ombellini and Simone Riccardi came up with the idea for a website dedicated to sustainable tourism while visiting the city of Potenza in Italy for work. They struggled to find environmentally-friendly accommodation and decided to create a platform where eco-conscious travelers could easily search and book sustainable hotels, home rentals, and B&Bs. The website, called Ecobnb, now features over 3,000 properties worldwide. To be listed on the site, accommodation providers must meet at least five out of ten sustainability standards, including the use of renewable energy, serving organic food, and recycling waste. Travelers can also filter their search for specific interests such as plant-based food and electric vehicle charging stations powered by renewable energy. Ecobnb does not process payments but connects travelers directly with the property. The company generates revenue through monthly subscriptions from the listed venues. Ecobnb's user base has grown from 780,000 in 2018 to 2.8 million travelers per year. The increasing demand for sustainable travel options is reflected in a study showing that 69% of travelers actively seek eco-friendly options. Other companies in the travel industry are also adopting sustainability measures, such as using renewable energy and supporting local economies. However, there is a need for greater transparency as some establishments engage in greenwashing. The responsibility lies with travelers to research and make informed choices. Despite Ecobnb's emphasis on sustainability, the issue of travel-related emissions remains a challenge. The company promotes the staycation model and encourages people to explore their own countries and avoid flights when possible. Ombellini remains optimistic about the future of green travel, believing that small choices can lead to significant change and make a difference in the world.