Fans of Taylor Swift show their support as Travis Kelce, her new boyfriend in the NFL, prepares to hit the field.

Taylor Swift's appearance at a Kansas City Chiefs NFL game has sparked a crossover between pop music and football, becoming a major storyline in America's most popular sport. Fans have gathered outside MetLife Stadium, where the Chiefs are playing the New York Jets, to enjoy tailgating activities and show their support. One fan, Lily Sologuren, expressed her excitement at seeing Swift on the big screen during the game, as well as the memes that will inevitably follow. Travis Kelce, the Chiefs player rumored to be dating Swift, has seen his profile rise dramatically since the singer was spotted with him at the last game. The moment was widely covered and became the most-watched telecast of the week, with millions of viewers. Memes about Swift and football have circulated online, with fans eagerly sharing the rules of the sport with newcomers. The NFL is capitalizing on this love story, featuring Swift's music in promotional ads and even sharing a video on TikTok hinting at Kelce and Swift's possible relationship. The impact of the "Swift economy" cannot be denied, as her concerts have generated significant revenue and have caused a surge in hotel bookings in Philadelphia. Regardless of what happens at tonight's game, it is sure to generate significant publicity and revenue for both Swift and the NFL.