Smile Direct Club leaves customers devastated and abandoned

Smile Direct Club, a remote dentistry firm, has caused frustration and disappointment among its customers after abruptly shutting down its operations. Many customers have expressed their anger and concern, feeling abandoned and uncertain about whether they will receive any refunds. Dental professionals have also voiced their worries for stranded patients. The company, which aimed to disrupt the traditional dental industry, allowed customers to take their own teeth molds at home and offered lower prices compared to traditional dental practices. However, Smile Direct Club struggled financially and filed for bankruptcy in late September. The company announced that it would be winding down its global operations, canceling pending orders, and advising customers to contact local dentists for further treatment. This decision has left many customers feeling betrayed, especially after the company renounced its lifetime smile guarantee and continued to expect payments from customers with existing payment plans. Customers in the UK may seek refunds through credit card chargebacks or Section 75 under the Consumer Credit Act. Dental organizations have also criticized Smile Direct Club's remote treatment approach, highlighting the risks of misdiagnosis. They are urging regulators to enforce high standards for orthodontic providers in the UK. Meanwhile, unhappy customers like Chantelle Jones and Oliver are regretting their decision to choose Smile Direct Club for its lower prices and are uncertain about receiving their retainers or refunds. They hope to seek assistance from their banks.