The Battle Between Engaging Videos and Genuine Content: Israeli-Gaza Conflict Erupts on TikTok and X

The Israel-Gaza conflict is being influenced by social media platforms like TikTok and X, which use algorithms to recommend videos based on users' preferences. These algorithms often push divisive content that reinforces existing views and biases, leading to the polarization of opinions on the war. Social media conversations can shape public opinion and normalize rhetoric that spills offline, leading to increased political activism. The popularity of pro-Palestinian content, especially among younger users, highlights a growing trend. However, there are concerns about the spread of antisemitic and hateful content on these platforms. Both Israeli and Palestinian users have experienced backlash and abuse for their content, but they deny any sponsorship from political actors. Other social media platforms like Twitter and Facebook have also faced criticism for their handling of content related to the conflict. Overall, social media's role in shaping public opinion on the Israel-Gaza war is significant and potentially concerning, as it can perpetuate misinformation and extremism.