From Student to Virtual Fashion Powerhouse: The Phenomenal Rise of Roblox

A 19-year-old student from Birmingham named Muneeb has created one of the most popular online stores on the game Roblox. Known as the "Catalog Avatar Creator experience," it has been visited over 1.6 billion times, attracting big brands and winning awards. Muneeb's app acts as a digital department store for virtual fashion, where players can dress up their avatars and buy items using real-world money. While some criticize the in-game purchases, Roblox is implementing measures to prevent excessive spending by children. Muneeb's success has been unexpected but exciting, and he hopes to turn his creation into a full-time career.