McDonald's Retro Drinks Brand, CosMc's, Attracts Curious Customers

The first branch of McDonald's new concept brand, CosMc's, has attracted long queues of customers. The retro-themed brand aims to crack the market for specialty coffees and drinks and is named after a cheeseburger-obsessed orange alien from McDonald's past advertising. The menu includes breakfast sandwiches, desserts, and snacks, but the main focus is on a variety of eye-catching drinks that can be customized with different syrups and flavors. Despite the long wait times, customers are enthusiastic about trying the new brand. McDonald's hopes to boost its beverage business and compete with companies like Starbucks. However, experts believe that McDonald's has not been successful in establishing itself as a coffee brand and that its McCafe brand has failed to take off in the US. To address this, the new CosMc's brand is focusing solely on drinks and is drive-through only. McDonald's plans to open more outlets of CosMc's in Texas next year. While some experts question the need for a new brand, McDonald's sees the potential for higher profit margins in the beverage market. Overall, the launch of CosMc's has been popular among McDonald's loyal fans, despite the long queues.